HASBRO MAKES NFT DEBUT WITH POWER RANGERS COLLECTION ON WAX

The Global Play and Entertainment Company’s First NFT Launch Offers Collectors A Unique Opportunity to Collect a Special Edition Power Rangers Megazord

(Los Angeles, CA) – October 22, 2021 – Today, Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, has partnered with The Worldwide Asset eXchange (WAX) to release its very first NFT collection on the WAX blockchain. Available for a limited time, exclusively through Hasbro Pulse, the collection features the iconic Power Rangers franchise. The announcement was made earlier today during Hasbro Pulse Con. Hasbro Pulse Premium members will have exclusive access to purchase the collection on HasbroPulse.com today at 4 p.m. ET before it opens to the general public at 5 p.m. ET, while supplies last.

“We are thrilled to partner with WAX to offer Hasbro’s first-ever NFT collection with the Power Rangers franchise,” said Kwamina Crankson, Vice President and General Manager at Hasbro Pulse. “The WAX platform gives fans an easy entry point into the world of NFTs and digital collectibles. Now, fans will have the opportunity to expand their collections with a unique Power Rangers NFT, uniquely transacted through the blockchain that can be redeemed for a special edition Dino Megazord.”

Hasbro’s Power Rangers NFT drop will be offered through Sunday, October 24, 2021 (while supplies last) and is redeemable for a Hasbro special edition Power Rangers collectible figure, the Lightning Collection Zord Ascension Project Special Edition Dino Megazord.

“WAX is the trailblazer in NFT innovation and we are going big with global play and entertainment company, Hasbro to integrate one of their most iconic brands, Power Rangers, into the blockchain ecosystem,” says William Quigley, Co-Founder of WAX. “Our vIRL technology is changing the way people shop and trade collectibles with consumers able to purchase NFTs and redeem them for a physical item.”

A WAX account holder with a redeemable vIRL® NFT will have a Redemption coin placed in their wallets on November 1, 2021 and will have until November 8, 2021 to redeem it for the Special Edition Megazord.

Hasbro’s first Power Rangers NFT will be available later today with exclusive access for Hasbro Pulse Premium Members at 4 p.m. ET, before opening up to the general public at 5 p.m. ET, while supplies last. To become a Hasbro Pulse Premium member, fans can visit HasbroPulse.com. A Hasbro Pulse Premium Membership will not only give fans early access to Hasbro’s Power Rangers NFT, but also early access to other select product drops, as well as free standard contiguous U.S. shipping, amongst other perks. Fans and blockchain users alike will need WAX Cloud Wallet accounts in order to participate.

About WAX
The Worldwide Asset eXchange™ (WAX), aka the King of NFTs, is the world’s #1 blockchain, as measured by number of users and transactions, according to Dappradar.com. WAX’s mission is to bring NFTs to the mass market in the safest, most secure, environmentally friendly, and easy-to-use marketplace in the world. WAX is also the leading entertainment NFT network — in 2018, WAX introduced vIRL® NFTs, giving consumer product companies the ability to directly link NFTs to physical consumer products. Co-founded in 2017 by William E. Quigley and Jonathan Yantis, WAX has facilitated the trade of more than 100 million digital collectables including Major League Baseball (via Topps MLB collectables), Capcom’s “Street Fighter,” and world-renowned entertainers Deadmau5 and Weezer. For more information, please visit https://wax.io and follow along on Twitter and Discord.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2021 Hasbro, Inc. All Rights Reserved.
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Media Contact:
wax@bhimpact.com

For William Quigley
shirley@the5thcolumnpr.com

For Hasbro:
Jennifer Cruz
Rogers & Cowan PMK
Jennifer.Cruz@rogersandcowanpmk.com