Crypto.com CEO Pivots to Agents With Record $70M ‘AI.com’ Buy

Kris Marszalek has executed the same playbook that built Crypto.com, but this time the target is autonomous agents. The CEO confirmed during a Super Bowl LX commercial spot that he purchased ai.com for $70 million in crypto, pivoting the brand into a consumer-facing AI platform designed to execute tasks rather than just chat.

The Receipt: $70M on the Chain

The acquisition, brokered by Larry Fischer, shatters previous public domain records (dwarfing the $30M paid for Voice.com in 2019). While the deal was quietly finalized in April 2025, Marszalek held the asset dormant until yesterday’s Super Bowl broadcast. The platform is not a subsidiary of the exchange but a parallel entity under Marszalek’s direct control.

"Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other… accelerating the advent of AGI.". Official Statement

Market Reaction: CRO Sleeps on the News

Despite the high-visibility launch, Cronos (CRO) remained largely indifferent, trading flat at roughly $0.08 (-0.4%). The lack of immediate price action suggests the market views this as a Marszalek personal venture rather than a direct value accrual mechanism for the Cronos chain, at least for now.

The 'Agentic' Shift

The platform differentiates itself from ChatGPT or Claude by focusing on execution. Early documentation points to agents that can navigate third-party apps to book flights, manage calendars, and execute trades without human hand-holding. This aligns with the broader institutional pivot toward "Agentic AI," where the value lies in the completion of workflows, not just text generation.

By securing the category-defining domain, Marszalek is betting that consumer trust in AI agents will consolidate around a single, intuitive entry point, much like his strategy with Crypto.com in 2018.