Bitmine Treasury Bets $200M on MrBeast; BMNR Holds $13B ETH
The $200M deal connects Bitmine’s $13B Ethereum treasury with MrBeast’s 460M subscribers to build a DeFi-powered financial platform.
Bitmine Immersion Technologies (BMNR) confirmed a $200 million equity stake in Beast Industries today, effectively merging the world’s largest public Ethereum treasury with the internet’s largest distribution channel. The all-cash deal, expected to close January 19, signals a pivot for the Bitcoin-miner-turned-treasury-operator toward consumer-facing DeFi infrastructure.
The Distribution Play
The transaction gives Bitmine a direct line to Jimmy “MrBeast” Donaldson’s 460 million subscribers. While Bitmine holds approximately 4 million ETH (valued at ~$13 billion), its core challenge has been utility. Beast Industries CEO Jeff Housenbold stated the capital will fund a new financial services platform with integrated decentralized finance (DeFi) components, effectively using MrBeast’s brand to retail-ize Bitmine’s Ethereum hoard.
Institutional Context
Bitmine Chairman Tom Lee (Fundstrat) and backers, including ARK Invest, Founders Fund, and Pantera, are betting on conversion rates over technical innovation. Rather than building a new wallet or exchange, Bitmine is purchasing the user base first.
The equity investment connects one of crypto’s most aggressive Ethereum accumulators with the world’s most-subscribed single-creator channel. A bet beyond financial markets to secure direct retail distribution.
Market Reaction
BMNR shares traded at $32.11 following the news, capping a volatile year where the stock rallied over 300%, significantly outpacing spot Ethereum performance. The market capitalization now stands at approximately $14 billion, trading near parity with its liquid ETH treasury assets.
